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• Heripage Vol. 3 no. 3 - July 27, 2011
• Heripage Vol. 3 no. 2 - May 5, 2011
• Heripage vol. 3 no. 1 - February 23, 2011

Heritage Montreal’s Guaranteed Pure Milk Campaign honoured once again

PRESS RELEASE
For immediate release

 Ryan Affaires publiques and the Sid Lee Agency

Montreal, May 13th 2010 – Heritage Montreal’s “Guaranteed Pure Milk” campaign was honoured once again during last night’s Prix d’excellence de la Société Québécoise des professionnels en relations publiques (SQPRP) ceremony in Montreal. Indeed, the communications firm Ryan Affaires publiques was awarded the Prix d’excellence in the category “Campagne sociétale”.

The Prix d’excellence is the second award received for this campaign. In February, the marketing and communications agency Sid Lee was awarded the Grand Prix Grafika in the category “Cause sociétale”. The “Guaranteed Pure Milk” campaign was an outstanding effort on the part of Heritage Montreal, who brought together several partners including the Fédération des producteurs de lait du Québec (FPLQ), Sid Lee and others  in order to realise its project of safeguarding this heritage icon unique to the Montreal skyline.

Currently, there are 10 threatened emblematic sites identified by Heritage Montreal. Forgotten and neglected, the remarkable Guaranteed Pure Milk Bottle as one of these symbolic sites. The refurbishing of the Milk Bottle is the first of a series of actions undertaken by Heritage Montreal aimed at protecting the city’s threatened sites.

Dinu Bumbaru, Policy Director of Heritage Montreal, said of the project: “It is wonderful to see professionals devoting their talent and effort to such an important cause. With their support, Heritage Montreal now finally has the means to attain its objectives. Our future is promising.”

“The Guaranteed Pure Milk Bottle restoration project is a good example of the dynamism and the effectiveness of Heritage Montreal’s actions to promote and protect cultural heritage”, asserted the organisation’s president, Mr. Robert Turgeon. “We are working to take similar actions in the future”.

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Heritage Montreal

Dinu Bumbaru

514.286.2662

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