{"id":74348,"date":"2020-09-15T12:00:00","date_gmt":"2020-09-15T16:00:00","guid":{"rendered":"https:\/\/www.heritagemontreal.org\/?p=74348"},"modified":"2026-11-12T16:06:52","modified_gmt":"2026-11-12T21:06:52","slug":"heritage-montreal-launches-new-memento-platform-to-protect-metropolitan-heritage","status":"publish","type":"post","link":"https:\/\/www.heritagemontreal.org\/en\/2020\/09\/heritage-montreal-launches-new-memento-platform-to-protect-metropolitan-heritage\/","title":{"rendered":"H\u00e9ritage Montr\u00e9al launches new Memento platform to protect metropolitan heritage"},"content":{"rendered":"\n

To engage more citizens in heritage protection<\/h2>\n\n\n\n

H\u00e9ritage Montr\u00e9al, an organization whose mission is to protect the architectural, historical, natural and cultural heritage of the greater metropolitan region, today unveiled its new platform for protecting metropolitan heritage. Memento is an interactive web platform that acts as a megaphone for citizens to showcase heritage at risk in Greater Montr\u00e9al and encourage its rehabilitation.<\/p>\n\n\n\n

The original version of this platform has existed since 2015\u00a0under the name H-MTL. H\u00e9ritage Montr\u00e9al is launching this second phase to make it accessible to more people through an improved user experience. Presented as a map, the platform is a space where anyone can post citizen alerts about sites of heritage interest that are under threat. The platform highlights the cases H\u00e9ritage Montr\u00e9al is monitoring and offers citizens<\/p>\n\n\n\n

Memento is funded under the Cultural Development Agreement between the City of Montr\u00e9al and the Gouvernement du Qu\u00e9bec, and by the Fonds d\u2019initiative et de rayonnement de la m\u00e9tropole (FIRM), under the authority of the Secr\u00e9tariat \u00e0 la r\u00e9gion m\u00e9tropolitaine of the minist\u00e8re des Affaires municipales et de l\u2019Habitation.<\/p>\n\n\n\n

In short, it is an awareness tool that brings people together and invites collaboration. It is fed by citizens, local organizations, historical societies and development corporations, and powered by H\u00e9ritage Montr\u00e9al.<\/p>\n\n\n\n

\n

\u201cA true tool for citizen engagement, Memento reflects our desire to reach even more citizens and local organizations across the vast metropolitan area,\u201d said Robert Turgeon, Executive Director of H\u00e9ritage Montr\u00e9al. \u201cWe want citizens to make it their own and for Memento to become a catalyst that gets them involved in projects for the preservation and requalification of heritage buildings in their neighbourhoods. With Memento, we are giving them the opportunity to be part of the solution.\u201d<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cBy gathering information on Montr\u00e9al\u2019s heritage in one place, H\u00e9ritage Montr\u00e9al is pursuing its dual mission of raising awareness and engaging citizens. The Gouvernement du Qu\u00e9bec is proud to support Memento, a project that helps showcase and protect the built heritage of the metropolis,\u201d said Chantal Rouleau, Minister Delegate for Transport and Minister Responsible for the Metropolitan Area and the Montr\u00e9al Region.<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cI congratulate H\u00e9ritage Montr\u00e9al on this improved tool, which will allow citizens to take part in efforts to protect and showcase the heritage of our metropolis. The Gouvernement du Qu\u00e9bec is pleased to support this initiative through the Cultural Development Agreement between the City of Montr\u00e9al and the minist\u00e8re de la Culture et des Communications. Memento will certainly support our government\u2019s actions to preserve and showcase Montr\u00e9al\u2019s rich heritage, which is part of our identity,\u201d said Nathalie Roy, Minister of Culture and Communications.<\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cWith its long history, the metropolis has an incredible wealth of architecture and heritage. Around every corner, buildings, public spaces and parks reveal parts of its history and fill us with wonder. H\u00e9ritage Montr\u00e9al does remarkable work helping us discover them and raising public awareness of the need to preserve them, through tools such as the Memento platform. It is an exceptional way to fuel citizens\u2019 passion for and commitment to Montr\u00e9al\u2019s many heritage treasures, which must be showcased. Many Montr\u00e9alers rediscovered their city from a different angle this year because of the COVID-19\u00a0pandemic. Memento will now allow us to deepen our knowledge,\u201d said Montr\u00e9al Mayor Val\u00e9rie Plante.<\/p>\n<\/blockquote>\n\n\n\n

It is worth noting that Greater Montr\u00e9al is home to the largest collection of heritage buildings in the country.<\/p>\n\n\n\n

Memento is available at: memento.heritagemontreal.org.<\/a><\/strong><\/p>\n\n\n\n

Memento is funded under the Cultural Development Agreement between the City of Montr\u00e9al and the Gouvernement du Qu\u00e9bec, and by the Fonds d\u2019initiative et de rayonnement de la m\u00e9tropole (FIRM), under the authority of the Secr\u00e9tariat \u00e0 la r\u00e9gion m\u00e9tropolitaine of the minist\u00e8re des Affaires municipales et de l\u2019Habitation.<\/em><\/p>\n\n\n\n

A first-ever communications campaign for H\u00e9ritage Montr\u00e9al<\/h2>\n\n\n\n

Still aiming to reach more citizens, H\u00e9ritage Montr\u00e9al is launching a major communications campaign for the very first time. It will include posters in bus shelters at key locations in and around Montr\u00e9al, ads in the Journal de Montr\u00e9al and 24\u00a0heures, and posts on social media, including Instagram.<\/p>\n\n\n\n

The campaign, designed and produced pro bono by the advertising agency Rethink, carries the slogan \u201cA city without heritage is a city without memories. Let\u2019s protect our heritage.\u201d Its distribution was made possible through financial support from Quebecor Media. We would like to acknowledge the great generosity of our two partners in this campaign.<\/p>\n\n\n\n

Funding in a time of crisis<\/h2>\n\n\n\n

Alongside this advertising push, H\u00e9ritage Montr\u00e9al is launching a major fundraising campaign, as more than 50% of the organization\u2019s revenue comes from the donations it receives each year. In addition, like many organizations, H\u00e9ritage Montr\u00e9al has been affected by the COVID-19\u00a0crisis, with revenue from its activities dropping dramatically.<\/p>\n\n\n\n

To support the campaign, five short videos will feature Montr\u00e9al ambassadors sharing a memory connected to a building they are especially fond of.<\/p>\n\n\n\n

Donations will be used to produce more content, offer new programs and activities, and increase H\u00e9ritage Montr\u00e9al\u2019s presence among decision makers and professionals. The public is invited to donate now on H\u00e9ritage Montr\u00e9al\u2019s website.<\/p>\n\n\n\n

View the original PDF (in French): Press release \u2013 Launch of Memento<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To engage more citizens in heritage protection H\u00e9ritage Montr\u00e9al, an organization whose mission is to protect the architectural, historical, natural and cultural heritage of the greater metropolitan region, today unveiled its new platform for protecting metropolitan heritage. 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